News, artist spotlights, and product updates from the team building Africa's Direct-to-Fan platform.
IndustryRegistration is open now. The deadline is Saturday, October 31. Here is everything the banner does not tell you including the small print nobody reads until deadline week.
Success StoriesThe industry taught a generation of African artistes to hope for a payout. That era is closing. Your fans are already holding the payment terminal. Give them something to scan.
IndustryGreen Indie — Africa's direct-to-fan music platform. Administrative publishing at 15% of royalties recovered. You keep your songs.
TutorialsPicture the session. Four people in a Lekki studio at 2 a.m. The artiste brings the voice and the vision. The producer lays down drums and a bassline that will not leave your head. A writer drops the second verse on the spot. Someone's cousin shouts a background hook that ends up as the most replayed six seconds on the record. Everybody is happy. Nobody opens a document. Two years later, the song is on every playlist in Lagos, a telco wants it for a Christmas advert, and the question finally comes: who gets what?
IndustryAfrican artists want to export their music, but they must also resist appropriation. Global reach without losing integrity is a hard balance.
IndustryNigeria runs on Afrobeats, Highlife, and Fuji. South Africa lives inside Amapiano, house, and gqom. Ghana moves to Highlife and Hiplife. Kenya's youth culture drives Genge and Gengetone. Maghrebi music blends indigenous Amazigh (Berber), Rai, Chaabi, Gnawa, Arab-Andalusian, and Mediterranean influences into distinct regional genres. Every one of these scenes has its own sound, its own audience, and its own rhythm of discovery.